NEW: Senedd Insight has rebranded as Policy Insight Wales. Join us for our new, must attend events in 2024.


Susie Bacon


Susie Bacon Chairs Knowledge Exchange Group.  She provides thought leadership and strategic direction, guiding KEG’s aims, mission, and ethos, ensuring good governance, and championing equality, diversity, and inclusion.  Susie has 25 years’ experience in public policy conferences, training, and content.  A practised leader, Susie was Managing Director (MD) of Capita Conferences for more than a decade.  Other previous roles include, Executive Director of RIPA International, and MD of Capita Training.  Prior to policy events, Susie was Head of Conferences at Haymarket Communications.  Susie volunteers as a school governor.  She enjoys writing and has penned a political murder mystery trilogy.  Susie has twin boys and lives in Tunbridge Wells.

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Alice Catterall

Managing Director

Alice Catterall is Managing Director of the Knowledge Exchange Group and looks after three brands – Westminster Insight, Holyrood Insight and Senedd Insight. Alice has over twenty years of experience in conferences, training, marketing and partnerships. Previous roles include Director of Events and Partnerships at ABTA (the Travel Association), and Director of the Conferences Division at Capita Plc.

In her spare time, Alice enjoys playing tennis and travelling abroad. Alice lives in Brighton and has two children.

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Emily Jeffries

Head of Production

After graduating from UCL with a master’s in public policy, Emily joined the Knowledge Exchange Group in late 2018. Emily has a history of working in education and was a primary school teacher in East and North London. Emily leads the production team, overseeing the content and design for conferences.

Emily currently volunteers at a local food bank in London and a foster home teaching English. In her spare time, Emily enjoys trips to the seaside and the odd game of Netball (weather permitting).

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George Krousti

Director of Marketing, Data and Systems

George Krousti has over twenty years of experience of sales and marketing in public policy events and training courses.

Prior to joining Knowledge Exchange Group in 2018, George was Head of Sales at Capita Conferences and Capita Learning and Development. For over 10 years he led a team of 7 to successfully promote more than 200 conferences and events annually.

George enjoys boxing, going to the cinema and spending quality time with his family.

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Matt Turton

Commercial Director

Matt is responsible for KEG’s commercial activities. This includes managing the sales team and working with partner organisations looking to gain exposure via our conferences.

Matt has nearly 30 years of experience of working in commercial roles for publishers, conference companies and membership associations including Local Government Chronicle, Health Service Journal, Capita Conferences, ABTA, London Chamber of Commerce and Neil Stewart Associates. He has a BA in Government and Politics and a MA in Social Research.

Matt has two children and lives in Hertfordshire. In his free time Matt’s hobbies include running, cycling and he is a qualified fitness instructor.

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Katie Burd

Operations Manager

Katie has been with us since 2020 after graduating from The University of Greenwich with her MA in International Event Management. As Operations Manager, she leads our logistics team in delivering over 200 events annually.

When she isn’t working on events across the UK, you can find her at a pub quiz, running around London’s beautiful parks and volunteering with Disability Sports Coach.